One of the advantages of PowerPoint is that you can use images within the presentation slides, images that allow you to illustrate a point. However, like any other tool, this one can be misused. We are going to look at a few of the rights and wrongs of using different images in our presentations.
Picture Quality: If you bring down a picture from a website and then enlarge it for your presentation, it may be of too low quality. This is because most pictures on the web are “light”, they don’t need to be of high quality, as they are quite small and most screens wouldn’t show improvements in quality.
Distortion of Picture: This is connected to quality. Any image you have, weather from the internet or otherwise, has an ideal size ratio. When you try to resize it to fit in your presentation, you might change the ratio making the picture look too wide or too tall. This looks amateurish.
Watermark: A watermark on a photo means that the photo belongs to somebody else and you haven’t paid for it. This makes you look cheap or lazy. Also, it is a distraction to the eye of the viewer. Try to use photos without any type of watermark, either by buying them, taking them yourself or asking Wise Brand to help.
Image Size: If the image is too small, it can’t be seen properly. If it is almost the size of the slide but not quite, it looks like you tried to make it full size but couldn’t quite manage it. The image should look correct in relation to the slide and any text written on it.
Clip Art: Be very careful in the use of this. A lot of it has been seen before, especially if you get it from PowerPoint sources. This makes the presentation look tired. If you can get original art from alternative sources, then you can have a powerful tool. Again, Wise Brand has access to a lot of original Clip Art.
Relevance: Although this seems obvious, it is amazing how many images in presentations are not particularly relevant to the message. Just because a photo or an image are nice, doesn’t mean they have to go on the presentation. Images are not there to embellish the presentation; they are there to get a message across.
Text Camouflage: Sometimes the text is written on the image, but there isn’t enough colour contrast between them, making it difficult to read the text. Either change the colour of the text or change the image. It is very important that whatever is written in the presentation is very clear.
Too Many Images: We all like to see some nice photos in a presentation, but remember that you are trying to get a message across. Don’t use images to the detriment of well written text.
You can look at a picture for a week and never think of it again. You can also look at a picture for a second and think of it all your life.Joan Miró